Emily Bourdet has joined TricorBraun as Director of Marketing. In this role, she will be responsible for leading the group’s marketing initiatives, including supplier engagement and consumer research, as well as the development of the group’s sales force marketing materials.
“Emily brings valuable consumer product goods experience to this position,” said Becky Donner, TricorBraun Vice President of Design & Market Insight in announcing the appointment. “Her knowledge and experience with Consumer Product Goods product branding will further strengthen our existing capabilities in that area and she will be another valuable resource for our CPG clients.”
Bourdet’s previous experience includes serving as brand management consultant to ConAgra Foods, Inc. on the Hunt’s brand; as brand manager for the Hefty brand at Reynolds Consumer Products and for the Durex brand at Reckitt Benckiser; as brand manager for new product development for the Lysol brand and as associate marketing manager for the Depend brand at Kimberly-Clark Corporation.
Bourdet is a graduate of the University of Dayton, with an International Master of Business Administration degree from the Moore School of Business at the University of South Carolina. She has also studied European business systems and language in Italy, at Bocconi University in Milan and the Centro Studi Italiani in Urbania.
TricorBraun Design & Innovation Group is a business unit of TricorBraun, one of North America’s leading providers of bottles, jars, and other rigid packaging components. The Group’s primary mission is to design, engineer and manage the development, production and delivery of customized rigid packaging solutions for personal care, cosmetics, healthcare, food and beverages and industrial and household chemical products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide.