in response to growing consumer demand, and durable enough to withstand repeated use, with Re:Close TapeTM , consumers can keep the product in the original pack between uses. This adds to convenience, retains branding in the home to encourage repeat purchase, and can even enhance environmental credentials, by minimising food waste caused by spillage or leaving a pack open.For easy use, Re:Close TapeTM incorporates a large finger lift area that runs along its length, making it simple to lift the tape away from the pack.
Bringing further impact, Essentra’s world-class printing technologies allow the creation of eye-catching designs for maximum visibility on shelf.
Printed instructions can be added to Re:Close TapeTM, ensuring consumers understand how to use it. Or the generous dimensions mean brand owners can quickly add information such as QR codes for the duration of a limited promotion, without the cost of originating a whole new pack design.
Equally important the tape adhesive is strong enough to handle repeated closures across a wide variety of pack formats.
Essentra’s offer of two different reel formats, pan-wound and traverse-wound, means Re:Close TapeTM can be applied using banderol style tape application equipment or Essentra’s easily retrofitted applicators.
Re:Close TapeTM is part of Essentra Packaging’s Re:Think Fresh campaign, which aims to put the focus squarely on the desirability of packing with multifunctionality.
“Packs which can be reclosed continue to grow in popularity, and it’s clear that consumers view effective portion control from multi-serve packs as a way of achieving better value for money.” explains Martin Dallas, Essentra Packaging’s Managing Director – Specialist Technologies.
“Equally, to give consumers the active relationship with packaging that they appreciate, a reclosable pack has to be easy to use and function effectively through the product’s lifespan.
“Our Re:Close TapeTM enables brands to bring together the convenience of reclosing with the opportunity to integrate highly effective and eye-catching short or long-term promotions within their pack designs.
“This combination of convenience, communication and shelf stand-out delivers added value to pack formats extremely cost-effectively and we are so confident in the product’s appeal that we are offering potential customers a free trial, so they can see the benefits on pack.”
