Brands LLC and Kretek International today unveiled Nuvino, a new line of premium single-serve wine in a pouch from vineyards around the world. Designed, the company says, "for wine lovers, novices and everyone in between," Nuvino was created to meet a growing consumer demand for:• Single-Serve Wine – Ability to enjoy a full glass of wine (187 ML) anywhere, anytime without opening an entire bottle;
• Convenience – Light, portable, unbreakable and resealable;
• Quality, international varietals – Opportunity to experience premium wines from around the world. The initial line will include wines from four different countries;
• Ease of use – With no corkscrew, simply drink from the spout or pour the wine into a glass; and
• Eco-friendly packaging – Innovative PreservPak preserves wine for a minimum of 12 months.
“Nuvino goes anywhere, anytime – one glass at a time – from intimate settings such as picnics, poolside and golf outings to larger gatherings such as outdoor concerts, sporting events and tailgating, ” says Jason Carignan, President of Miravante Brands LLC, the company that developed Nuvino. “Our research shows that today’s discriminating consumers, in particular a skyrocketing number of Millennials, are seeking wines that allow them to experience unique varieties from around the world, but with the simplicity of a convenient, single-serve format.”
Expected to retail for $3.99 MSRP, Nuvino is launching with four premium varietals:
• Sauvignon Blanc from Chile’s Maule Valley
• Chardonnay from South Africa’s Cape Winelands
• Malbec from Mendoza’s Maipú wine region in Argentina
• Red Blend from Australia’s Swan Hill wine region
Nuvino is manufactured and distributed under an agreement between Miravante Brands, LLC and Kretek International, a privately-held business that manufactures and distributes products to more than 100,000 convenience stores and the top national retailers in all 50 U.S. states and Canada.
“As a leading manufacturer and distributor, Kretek is always looking for strategic initiatives to expand its portfolio,” says Mark Cassar, CEO of Kretek International. “We are excited about our partnership with Miravante and about the innovative Nuvino, which is the perfect flagship product for our growing wine and spirits portfolio.”
