Alton Towers Resort has teamed up with Goodfella’s Pizza to launch a limited edition ‘The Smiler’pizza.
In an industry first, independent marketing agency, Mediator has developed a unique partnership between Alton Towers Resort and Goodfella’s Pizza.
The frozen pizza brand has created a limited edition pizza inspired by the resort’s latest rollercoaster ‘The Smiler’.
The world’s first 14 looping ‘The Smiler’ ride launched last May and features a series of twisted psychological effects including optical illusions and blinding lights designed to mess with your mind and body.
The completely new product features a deep pan baked base with spicy sausage, pan-fried onion and jalapeno peppers, designed especially with thrill-seeking pizza fans in mind.
Those who purchase a Goodfella’s The Smiler pizza will also receive an entry offer, discount off hotel stays and a chance to win a number of VIP packages.
Goodfella’s “The Smiler” pizza will be available nationwide across all three major supermarkets including Asda, Morrisons and Tesco from 10th of March until the end of October.
In addition to the limited edition pizza, an Alton Towers Resort promotion will also run across two of Goodfella’s most popular pizza ranges Fully Loaded Deep Pan and Stonebaked Thin Goodfella’s.
Supporting activity will run via both brands’ digital channels including ‘The Smiler’ hub hosted on Goodfella’s website, and be supported by a consumer press and D2C campaign.
Candida Corscadden of Goodfella’s said:
“Goodfella’s fans love our pizzas because of the great taste, quality, range, convenience and value available to them – and this was the perfect opportunity to give consumers something more.
“By working in partnership with The Smiler, Goodfella’s is offering a new exciting product, a unique experience and complementary added value.
“And of course, we know that nothing will work up an appetite quite like a day of thrilling rides with family or friends, so matching up the two experiences felt like a perfect fit.”
Annette Middleton Marketing Manager at Alton Towers
said:
“The aspiration for The Smiler was always to create a brand over and above the ride itself.
“In working with Mediator we have been able to realise this vision. Mediator’s ability to build a campaign that complements both brands whilst giving the customer something new and exciting, demonstrates their expertise at building truly mutually beneficial partnerships.”
