Mexicana, the cheese that mixes traditional Cheddar with chillies and Mexican spices, launches new packaging this week.
Owned by the Ilchester based speciality cheese manufacturer, Norseland, Mexicana’s three varieties include Sweet Chilli, Original Hot and Extra Hot.
All varieties will all have a strong, bold black background to the label, with standout flaming chilli illustration replacing original red labelling, giving it great stand out on shelf.
Mexicana spicy cheese combines the colour and flavours of Mexican cooking and incudes an abundance of bell peppers and hot chilli spices.
This original spicy cheese can “Mex” meals from a simple burger to a weekend pizza.
Matt Levett, Mexicana Brand Marketing UK said:
“The new packaging really stands out on shelf and we are confident this will give retailers even greater opportunities to maximise sales.
‘Our enhanced chilli illustrations should leave consumers in no doubt that this is a cheese with a serious kick.”