The company, which has been making glass bottles and jars in Rotherham since 1751, exhibited at BeerX, the annual conference of SIBA, the Society of Independent Brewers, in Sheffield in March for the first time.
Beatson Clark manufactures bottles for breweries including Thornbridge, Meantime and Brooklyn Brewery in New York and attracted a lot of interest from brewers at the event.
“BeerX was a great opportunity to chat to clients old and new, and most people we spoke to were interested in embossing designs onto standard bottles,” said Charlotte Taylor, Marketing Manager at Beatson Clark. “Our in-house design team can create bespoke bottles for customers, but if budgets are tight or production volumes are too low to justify a completely new design we can also add embossing to a standard design to create a unique bottle."
As well as exhibiting, the company sponsored the national beer awards during the five-day event. Beatson Clark also had a busy time at Food & Drink Expo at the Birmingham NEC at the end of March.
“We saw lots of existing and potential customers, many of whom were interested in embossing options,” said Charlotte. “The event gave us to the opportunity to show off our latest products, including our 275ml curvy bottle and our 142ml square sauce bottle.
“We were also able to show how simple decoration techniques can completely change the look and feel of the product, adding a bespoke and premium look to our standard products by spray coating them to create a frosted effect.”
Earlier in April Beatson Clark rounded off an exciting month by exhibiting for the first time at BrewExpo America, the largest brewing trade show in the United States.
BrewExpo America, in association with the Craft Brewers Conference, was staged by the Brewers Association in Denver, Colorado. It is the only event in the US that serves both packaging breweries and brewpubs.
“The event attracted over 7,000 visitors and we were very pleased with the number of prospective clients we met and talked to about the designs we offer,” said Charlotte.