Inc., a wholly owned subsidiary of Coca-Cola Bottling Co. Consolidated, is introducing a new flavor to its Tum-E Yummies line of non-carbonated, colorful fruit flavored drinks for a limited time only. Launching May 26, Strawberry-licious Lemonade will only be available in the Southeast U.S. until the end of September.“We want to add a little taste of summer to our lineup of flavorful and hydrating drinks and it seemed to make perfect sense to combine two popular summer favorites,” says Megan Cosgrove, brand director of Tum-E Yummies. “Especially in the Southeast, we feel that retailers will be looking to stock up on thirst-quenching and refreshing options to help consumers beat the summer heat and stay cool.”
Like the rest of the Tum-E Yummies lineup, Strawberry-licious Lemonade will contain 100 percent of the daily value of vitamins B6, B12 and C. Each bottle will have only 50 calories, no sodium and significantly less sugar than some other popular kids’ drinks, such as apple juice.
Strawberry-licious Lemonade will be packaged in a 10.1oz. bottle with a spill-proof sport cap and available in most retail outlets including convenience retail, supermarkets, drug, mass and value channels in the Southeast U.S. for a suggested retail price ranging from $0.89-$1.09
