e Co. Ltd - which operates wine.cn - signed a strategic contract with Ershang Jointek, a major Chinese company based in Beijing dealing with imported wines and other goods, concerning the company’s public wine rating app: Dazhong Jiuping.The deal was signed on May 29, and the app will provide information about wines, wine sellers – and wine tastings organized by Ershang Jointek.
Wen Han, Ease Scent’s general manager, said Chinese wine consumers are often perplexed about the quality and authenticity of wines, and they are uncertain as to where to buy and what price is reasonable.
He also said Dazhong Jiuping will help users find answers to all their queries. The app will include both professional and amateur wine rating – and it is currently only available in Chinese.
Ershang Jointek’s representative Zhang Jianhua said information concerning wines and wine sellers across China will be available on Dazhong Jiuping.
