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Huhtamaki Manufacture Bespoke Promotional Cups for Slush Puppie

Zoom in font  Zoom out font Published: 2014-06-19  Origin: packagingeurope  Views: 11
Core Tip: Huhtamaki has created a unique custom print for ‘Slush Puppie’, to support the brand’s first-ever on-cup promotion, which sees them link with global kid’s phenomenon, Moshi Monsters!
The paper cold cuHuhtamakips, emblazoned with Slush Puppie and Moshi Monster branding, have been printed by Huhtamaki. To make the customisation truly unique, each cup also features a randomly generated code as part of its design.

The dual-branded paper cups showcase slush puppies latest promotion, offering ‘200 Free Rox’ – a virtual Moshi Monsters game currency to fans who purchase either a 230ml or 341ml cup of slush. Not only this, but throughout the summer promotion fans will be served with a limited edition ‘Roarberry Cheesecake’ Moshi flavour slush. It’s guaranteed to be a hit with kids, who will love slurping on the new flavour and then checking their cup’s code online to see if they are a winner! The Slush Puppie and Moshi Monster promotion will be available from 1st July 2014.

Speaking of Huhtamaki’s involvement with the new Slush Puppie promotion, John Young, Huhtamaki UK’s Foodservice Sales and Marketing Director, said:

“As the UK’s leading disposable packaging manufacturer we recognise the importance of branding and regularly work with our customers to create eye-catching designs for the products being ordered. The expertise of our design studio,

based here in Gosport, allow us to work with our customers to meet market demands for promotional products and custom print designs; and using the latest technology and specialist techniques, we have the ability – as with the likes of Slush Puppie – to generate a large bespoke order. Our ability to incorporate a promotional code, such as the Moshi Monsters’ one, gives our customers the opportunity to develop a creative and unique packaging concept, which reflects their own distinctive brand.”

 
 
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