With consumer interest in health and wellness continuing to grow, food and beverage formulators face mounting challenges as they try to stay ahead of the rapidly evolving demand for new products.
A new tool from Ashland Specialty Ingredients, a commercial unit of Ashland Inc., may help them keep pace. The company has recently launched a new food and beverage ingredients web site to enable formulators to quickly find solutions to their toughest challenges. As Ashland’s team of cellulosics experts says, “Ask us!”
“The new web site is organized around Ashland’s key applications and products, making it more convenient for formulators to find the information they need and to be able to contact us directly with their questions,” explains Jeff Rogers, global leader, Ashland Global Nutrition, Home and Agriculture Specialties.
Beginning on June 21, which coincides with the opening of the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans, and through July 30, visitors to the new web site will have an opportunity to register for a chance to win an Apple* iPad.
The IFT Food Expo runs from June 21-24 and is the industry’s largest collection of ingredients, equipment, processing and packaging suppliers. Ashland representatives will be on hand at IFT in booth 5412 to share their expertise and product offerings and invite attendees to “Ask us!”
Ashland is a world leader in cellulosic food and beverage ingredients, with our products meeting formulation customers’ health, convenience, quality and processing requirements in major food applications. Ashland creates value through applications knowledge, market insight and a powerful product portfolio that includes: Aquacel™, Aqualon™, Aquasorb™, Blanose™ and Bondwell™ cellulose gum; Benecel™, Klucel™ and AeroWhip™ modified cellulose and Supercol™ guar gum.
