Station and Everyman Media Group are teaming up with international lager brand Heineken to create a unique experience.‘The Power of Summer’ is a seven-week outdoor cinema and street food event, at the Battersea Pop-Up Park in front of the Power Station from July 10th to August 31st.
This will be the last summer the public will have access to the Pop-Up Park, before that area of the 42-acre redevelopment progresses.
Visitors will enter the site from Chelsea Bridge Road, with the cinema screen guiding the way.
The outdoor cinema, screened on a high definition, nine metre LED screen, will allow films to be enjoyed in the open air, during the day, with the aid of earphones.
The first two weeks of films are on sale now with favourites like Wayne’s World, The Wolf of Wall Street, Lock Stock and Two Smoking Barrels, Pulp Fiction and Drive, as well as the 2014 FIFA World Cup Final on July 13th.
The cinema has a capacity of 250 seats, 76 of which will be premier tickets, including pre-film table service and bespoke pods, in a covered area, offering a more private experience for couples and small groups.
With various other seating options around the park, there will also be a licensed, partially-covered bar area with a capacity of 1,000 people.
The renowned Street Feast will be bringing some of the best food traders from across London, and vibrant music will keep the atmosphere alive for all the visitors.
Street Feast have a history of taking over unique urban spaces, from old car parks to derelict building yards, so is set up to inject life into the park space.
With a host of top street food traders including Le Bun, Spit & Roast, Popdogs, Mama’s Jerk and Anna Maes the choice on offer will be unrivalled.
The bar area will also include a Prosecco & Oyster Bar.
Rob Tincknell, chief executive officer of BPSDC, said:
“We are delighted to host this one-off event on our site for the local London community.
“We feel passionately about making Battersea accessible, not only to those who have bought here but to those who want to come and enjoy our unique location on the river.
“We are working hard to create a diverse cultural community so this exciting Summer schedule will offer people the chance to come and experience this first hand and to get a real flavour of what is to come once the park opens officially, in the future.”
Andrew Myers, chief executive officer of Everyman, said:
“What a perfect way for London to experience the iconic Power Station first hand. Hosted by BPS, Everyman will deliver superb film, Street Feast food and glorious weather.”
Heineken brand director, David Lette said: “Heineken is extremely excited to be involved in this summer’s unique cinema and food experience in such a quintessential London setting.
“We are proud to support such a prestigious event, offering Londoners the chance to experience the premium taste of Heineken in a Pop-Up Park like no other, all beneath the iconic towers of Battersea Power Station.”
