CellarPass, the online reservations system designed for winery, brewery and distillery tasting rooms and special events, announces a strategic partnership with Yelp . Under the agreement, visitors searching for wineries, distilleries and breweries can—with a couple of clicks on their desktop, tablet or mobile device—book tasting experiences and tours 24/7 using the CellarPass proprietary reservation and ticketing solution newly linked on Yelp.com.
Yelp, the Internet’s leading consumer-driven business review service, was founded in 2004 and now counts more than 53 million local reviews. The marketing partnership between Yelp and CellarPass marks the first-ever integration of a reservation-based platform into Yelp’s new transaction platform, and is a major milestone in the growth of CellarPass.
“This partnership is a tremendous enhancement to our service—it gives our CellarPass member destinations immediate exposure to Yelp’s more than 150 million visitors each year,” says CellarPass co-founder Jonathan Elliman.
Patrick Egan is director of marketing for Boisset Family Estates and an early-adopter CellarPass destination member. “The CellarPass collaboration with Yelp.com strengthens what was already one of the most innovative partners we have in bringing wine enthusiasts to our dynamic, educational and engaging wine country experiences,” says Egan. “We are excited. The relationship will lead to even more and better experiences for our visitors.”
Those booking tours and tastings through CellarPass links on Yelp pages will experience all of the benefits familiar to regular CellarPass users, including real-time availability, instant confirmations, and reminder emails, all without ever leaving the Yelp site.
Launched in mid-2010, CellarPass is areal-time tour, tasting reservation and ticketing service that offers consumers easy and free access to confirmed tickets and reservations, online or through their popular mobile iOS app and mobile-friendly website. CellarPass enables beer, wine and spirit-lovers to search experiences at the most in-demand destinations in the United States, plan their visits via CellarPass’ preference-matching search tools, make reservations and, with the guidance from the CellarPass iOS app, navigate to the destination or special event on time.
