Starbucks is shaking up its beverage portfolio with sodas, smoothies and shaken iced teas.
The coffee chain has unveiled its Fizzio line of handcrafted carbonated beverages in select markets. Made without artificial flavors, preservatives or high-fructose corn syrup, each Fizzio soda contains 100 calories or fewer per 16-oz serving. Flavors include Spiced Root Beer, which blends cinnamon, nutmeg, clove and star anise; Golden Ginger Ale, made with real ginger, citrus and brown sugar; and Lemon Ale, featuring lemon juice with hints of apricot and ginger.
With the new carbonation machine, customers may add fizz to other beverages on the menu for an extra fee.
“We have heard from our customers that they’re looking for more refreshing, cold beverages, especially during the warm summer months,” said Cliff Burrows, group president, U.S., Americas and Teavana. “Fizzio Handcrafted Soda is unlike any soda in the marketplace because it’s handcrafted and made-to-order each time. The addition of Fizzio and Teavana Iced Teas gives our customers more refreshing beverage choices made with the premium ingredients they expect from Starbucks.”
From its Teavana brand, Starbucks also is introducing a line of iced teas that are slightly sweetened and vigorously hand shaken with ice 10 times to ensure ingredients are mixed and cooled quickly. Varieties include Blackberry Mojito Tea Lemonade, featuring blackberry, mint, green tea and a splash of lemonade; Iced Peach Green Tea Lemonade, with sweet peach and ginger notes and lemonade; and Iced Black Tea Lemonade, made with a combination of three Teavana black teas and lemonade.
Starbucks also has begun testing in select markets new made-to-order Greek yogurt smoothies under the name Evolution Fresh Cold-Pressed Juice Smoothies Inspired by Dannon. The product line is part of a partnership with Paris-based Danone, which will eventually include items for the grocery channel.
Made with Evolution Fresh cold-pressed juice and Dannon Greek yogurt, the smoothies are available in three varieties: Sweet Greens, a fruit and vegetable-based smoothie with mango and banana; Strawberry, a fruit smoothie with apple and banana; and Mango Carrot, a fruit and vegetable smoothie with pineapple. A 16-oz smoothie has 170 to 230 calories.
