Harvest Soul, a wholly owned subsidiary of Fresh Promise Foods, a Georgia-based natural and organic health and wellness consumer products company, announced the launch of Harvest Soul Chewable Juice Fusions, a one-of-a-kind line of USDA organic "superfood" juices mixed with bits of easy-to-chew nuts, seeds and berries, that deliver often missed nutrients and enzymes released while chewing.
Trends show that as people get their daily nutrition more often than not through vegetable and fruit juices, they are missing the act of chewing, which kick starts the digestive process, releasing critical enzymes important for digestion and nutrient absorption. Chewing also helps with sugar absorption and makes people feel fuller and satisfied for longer periods of time.
Unlike many juices on the market today that are "cold-pressed", which usually leads to a reduction in natural fiber and nutritive value, Harvest Soul Chewable Juices are organic and blended, providing an excellent source of fiber.
The juices do not use concentrates, have no sugar added and do not use genetically modified ingredients. Harvest Soul juices are high pressure processed (HPP), which extends the typical shelf life maintaining the efficacy of the nutrients and vitamins in the product.
Kevin Quirk, CEO of Fresh Promise Foods, said, "Harvest Soul Chewable Juices are changing the game in the high-margin, fast growing juice marketplace. We realized that many current "cold-pressed" juices in the market-place today are not giving consumers the full benefit of the nutrition they deserve.
Most of these juices have lost a lot of their natural fiber through the pressing process, further complicated by the fact that more and more consumers are "drinking" their nutrition, bypassing the chewing process, which starts the digestive process that helps us absorb and retain important nutrients.
Harvest Soul Chewable Juices are 100% blended juices with perfectly-sized chewables, allowing consumers to sip and then chew, making them feel full a bit faster. In addition, the product is a lot of fun to consume - the chewable nuts, seeds, and berries provide wonderful little bursts of flavor, as well as nutrition. This idea of "Shake, Sip, Chew & Enjoy" is what we like to call Chewtrition .
Harvest Soul Chewable Juices will initially come in two flavors: Green Fusion, a superfood blend of 21 different vegetables and fruits, like celery, kale, and spinach; and Tropical Fusion, an anti-oxidant blend of fruits, berries and green vegetables, like papaya, carrot, and cucumber. Both are blended with crunchy and chewable bits of nuts, seeds and berries, such as hemp, chia and flax. Each bottle is 16 ounces, providing for 2 servings. The Company plans to expand the line in the near future.
The first brand launched from Fresh Promise Foods, Harvest Soul will work to set the standards of excellence for food manufacturers where high standards, quality ingredients, the latest food technology, and great marketing will permeate all aspects of their products.
"Our vision reaches far beyond just being a food manufacturer," continued Quirk. "We aim to provide a benefit to all who come into contact with our products and company through a great consumer experience, better health, a return on capital investment, improving the state of the environment, and giving local and larger community support."
To further delve into the launch strategy and future growth plans, Harvest Soul will be hosting a conference call on July 8, 2014 at 10:00am. Additional information and call-in number will be forthcoming over the next few weeks.
