Brands, the global drinks group, has purchased the First Ireland Spirits Company Ltd.The move means that O’Mara’s Irish Country Cream, Feeney’s Irish Cream Liqueur and The Dubliner Irish Whiskey Liqueur will all fall under Quintessential Brands' domain. The First Ireland Spirits Company, located in Abbeyleix, Co. Laois, possesses a very prestigious set of clients that includes SuperValu, Dunnes Stores, Tesco, Asda, Walmart and Woolworths (Australia). It also sells its products in Mexico, Peru, Russia, Nigeria, the USA and Germany.
Quintessential Brands' director and co-founder, Warren Scott, spoke of the takeover. "The acquisition of First Ireland Spirits offers us an unrivalled foothold in the global market for Irish cream liqueurs. First Ireland Spirits has been producing fine Irish-cream products in Abbeyleix for more than two decades, and will enhance our branded and private-label businesses, enhance our route to market capability, and open up new opportunities in other dynamic spirits and liqueurs categories."
Owen Brady, a founder of First Ireland Spirits, stated, "As part of Quintessential Brands, First Ireland Spirits will now have the opportunity to grow sales in the international Irish-cream markets, as well as expand into other Irish spirits categories. I am very proud of what we have built over the years, and this deal represents an exciting opportunity for the company and its employees."
