t the UK’s Iced Crystal soft drink, will hit all major cinemas with a new limited edition flavour on July 4th.Slush Puppie – The European manufacture of Tango Ice Blast will launch limited edition “Tango Mango Ice Blast flavour”.
From July 4th new “Tango Mango Ice Blast” will be available at, Odeon, Vue, Empire, Reel and Showcase cinemas.
To support the launch a 7ft “Tango Mango Ice Blast Man” standee display will be rolling out across cinema foyers and Tango Ice Blast freezers will be re-invigorated with high impact “Tango Mango Ice Blast” point of connection material to engage consumers.
Head of European Marketing, Zoe Cooper said:
‘Tango Ice Blast is a cool, enjoyable, unique soft drink and so it made sense to create a unique limited edition great tasting flavour for our consumers.
“Our consumers love to customise their drinking experience by mixing up their flavour’s and adding both flavour’s to one cup; so to add a new flavour to the mix is always exciting for them.
“Our research also shows that the Mango taste profile will widen our audience and encourage new consumers into the brand.”
In addition to the new flavour launch, the “Tango Mango Ice Blast Man” will be playing a key role in a social media campaign across Odeon, Vue, Empire and Reel cinemas.
Cinema goers will be invited to Photobomb the “Tango Mango Ice Blast Man” standees in cinema foyers and share their images via cinema twitter accounts, Tango Mango Ice Blast microsite’s and instagram with the #mangobomb to Win Tango Mango Ice Blast prizes.
