snack brand Burts Chips is set to break into new territory with the launch of Lentil Waves – providing consumers with an alternative snack that doesn’t compromise on taste or texture.Daring consumers to different and give these innovative treats a try, Lentil Waves mark the first time that the brand has branched into the alternative snacks sector.
Launching exclusively in Waitrose nationwide from 7th July, these crunchy bites reinforce the brand’s key messages of taste and innovation, with the wave format an overt reference to the coastal region of Devon where the crisps are still produced today.
They will be available in multipack 6 x 20g bags, RRP £1.99, and in three varieties.
Sour Cream & Chive Lentil Waves capture chives with sour cream, Thai Sweet Chilli Lentil Waves are packed with spicy Asian fusion of chillies, ginger and lemongrass, whilst Lightly Salted Lentil Waves are flavoured with just a pinch of salt making them the good for dipping in salsa or tzatziki.
Offering authentic flavours, this is an alternative snack that doesn’t compromise on taste, making Lentil Waves the a combination between indulgence and health.
What is more, containing 40% less fat, a low glycaemic index and less than 99 calories per bag, the introduction of Lentil Waves meets consumer demand for healthy snacks that taste as good as traditional crisps.
Leane Bramhall, Marketing Director at Burts Chips, said:
“Whilst 83% of shoppers consider the health and nutritional content of their food important, for 96% of consumers taste and quality remain the most important factors.
“With innovation and taste at the heart of Burts we wanted to create an alternative snack that offered no compromise snacking.
“Lentil Waves have been many months in development to ensure they deliver perfection on flavour and texture with the added benefit of offering a lighter alternative for more health-conscious consumers.”
Flash cooked in their Devon kitchen, every batch of Burts Chips Lentil Waves taste similar to Burts traditional range of crunchy chips.
They are seasoned with natural ingredients to deliver flavours and are free from MSG, hydrogenated fat, artificial flavourings and colourings.
The launch is being supported by dedicated in-store marketing and POS, as well as being part of a wide-scale integrated marketing campaign that includes PR, events and social media.
A QR code is featured on-pack where snack lovers can vote for their favourite flavour along with the name of the fryer that proudly cooked each bag.
