ny has experienced strong consumer demand for its Lightly Dried Herbs and Spices range which was launched in April this year, and has credited the range's high sales to the recent boost in employment.Gourmet Garden’s CEO, Nick White says that the new range, which includes basil, coriander, parsley, chilli and ginger, has been describes the products as closest thing to fresh herbs in appearance, flavour and aroma, but with a longer shelf life.
“We’re delighted with the response we’ve had to the new products so far, which has exceeded all expectations,” he said.
“We believe that busy cooks have welcomed the range because Lightly Dried has filled a gap in the market between fresh herbs that don’t last and dried herbs with diminished flavour.”
In addition to the new range, White says that Gourmet Garden will also be introducing its innovative click-n-stack packaging concept which will roll out in Coles stores nationally by the end of the month.
“The feedback from our customers has been excellent and we’re excited to see how they respond to the new click-n-stack offering,” said White.
