eal brand, Honey Monster, has launched an on-pack football promotion which will run until May 2015, in a bid to reward loyal consumers and encourage repeat purchase of products.There are four million packs on shelf featuring the offer, with each prize worth £7.
Every pack is winner and each consumer will receive a voucher for a free half-an-hour training session at a professional football school, with more than 400 locations available to choose from across the UK.
Additionally, consumers are encouraged to go online and enter a free prize draw to win one of 24 week-long professional training sessions – each worth approximately £500.
The promotion is featured on the back of seven Honey Monster SKUs, which include: Sugar Puffs, Honey and Choco Wow’s, as well as brand new limited edition variant, Footie Balls – a milk chocolate multigrain cereal fortified with vitamins and iron.
Dharshini Rajaratnam, Honey Monster marketing manager, said:
“With the huge focus on sports across the UK this year, the ever popular Honey Monster is encouraging kids to get more active.
“Breakfast cereals appear on the majority of the nation’s breakfast tables so there is a real opportunity for us to promote a balanced lifestyle, to help reward loyal consumers and drive an increasing number of shoppers not only to the category, but also to the Honey Monster brand.”
Honey Monster cereals are available at all major UK retailers.
