Oneonta Starr Ranch Growers of Wenatchee, WA, launched its 2014 pear season in early August with what Marketing Director Scott Marboe described as a very clean crop with “lots of 90 and larger” Bartletts.
“We are very excited to officially kick off the new season with 'Diamond Starr Growers' Bartlett pears,” Marboe said on Aug. 5. “This is a clean and well-sized crop, one we know is going to bring great results to the category.”
He said the first pears are “big, green and clean, and they look great.” Marboe added, “There's not much in the way of small fruit, but a very strong market for cannery will keep a stable price floor.”
As the Bartletts lead off pear movement, other varieties are nearing harvest as well.
“Red Anjous and Starkrimson are really looking good this season,” Marboe said. “There is excellent color at this time of year, and we should start on the Starkrimsons about Aug. 11, then sail right along with the other varieties in a timely manner.”
Oneonta Starr Ranch Growers also grows, ships and markets Bosc, Forelle, Comice, Seckel, Asian and Red Sensation pears, with the “Diamond Starr Growers” label on cartons, totes and bags.
Bartletts, Starkrimsons and Red Sensations are available through December. Seckels, Comice and Asians ship during the winter months, and Red and Green Anjous typically ship from late summer or early fall into the next summer.
With custom promotions for its retail partners, Oneonta Starr Ranch Growers provides high-graphic POS for its “snaQ” programs for its pears and apples. Appealing to young consumers, the promo features kid-friendly illustrations on packaging and cards with information on varieties, health tips and eating suggestions.
In addition to its focus on health and nutrition through increased consumption of fresh fruits and vegetables, Oneonta puts food safety at the top of its priorities, and its packinghouses are in compliance with food quality and safety requirements. Also, GAP standards have been implemented in growing, harvesting, warehousing, packing, storage and shipping.
