Maria Casella, co-founder of Casella Family Brands passed away on Sunday 10 August in Brisbane with her family by her side.
Casella’s son, John Casella said that his mother was integral to the creation of Casella Family Brands and the birth of the company’s flagship brand, Yellow Tail wine.
“From the early days spent travelling from the Riverina region to far North Queensland selling their locally produced wine, to the incredible 12.5 million cases we now produce every year, our family business is a heroic tail of success that is testament to my parents and their determination and hard work from the beginning,” he said.
“Mrs Casella epitomised the values of family, hard work, dedication and loyalty. These values have not only shaped our family, but are upheld within our business today” said John.
The company unveiled its new brand identity in May this year which saw the company change its name from Casella Wines to Casella Family Brands to support the company’s long-term corporate positioning and growth strategy.
The rebrand included a refreshed corporate logo and typeface, along with a selection of original Casella family photographs.
Maria Casella is survived by daughter Rosa and sons Joe, John and Marcello.
