an Brewery has added Malaysia to their list of export partners, in a deal that will see the Brewery’s canned craft beers arrive in Malaysia in September.The beers will initially be served in Taps Beer Bar, one of Malaysia’s first craft beer bars in Kuala Lumpur, but there are plans to sell the beer around the country.
Malaysia – a country not typically known for their beer – has had an expanding beer culture over the past 5 years, with more and more craft beer bars opening and international craft beers having an impact on the market. There are no craft beer producers in the country, opening the market for mid-sized Western producers like the Australian Brewery.
With craft beer being a relatively new introduction to Malaysia, the drinking pallet is especially diverse, with a huge range of flavour profiles coming into play. According to importers the locals enjoy big flavours, from hoppy ales to pale ales.
Neal Cameron, head brewer for the Australian Brewery, said the export market is looking for Australian breweries willing to have a go. “We are noticing a real shift in people seeking craft beer both here in Australia and overseas,” he said.
“This is a good sign for Australian craft brewers looking to expand into these overseas markets. Some of us have already dabbled in America, Europe and Asia, with companies such as Coopers, James Squires and others making the shift.”
The deal is the latest to come from the Australian Brewery, having signed contracts to supply to Japan in June and India late last year.
