US importer Marsalle has signed a deal with UK-based ROK Stars to distribute its Uisce Beatha Real Irish Whiskey in the country.
Marsalle is initially rolling out the whiskey in Illinois, New York, California, Texas, Michigan, Wisconsin, Georgia, Kentucky and Tennessee, with plans to roll out the blend nationwide soon.
Uisce Beatha Real Irish Whiskey is a flagship product of ROK Drinks, the beverages division of ROK Stars. It is a blend of single malt and grain whiskies that have been matured for four years in ex-Bourbon oak casks to deliver a soft, subtle, and delicately sweet flavor.
ROK Stars co-founder John Paul DeJoria said: "We have great pride in Uisce Beatha Real Irish Whiskey, as we are curators of a great heritage in Irish whiskey.
"We are excited that our award winning whiskey is now available to whiskey lovers in the US."
Marsalle sales & marketing vice president Bob Shea said: "As we see the continuing rise in interest and consumption of whiskey in the United States, The Marsalle Company is delighted and excited to introduce Uisce Beatha Real Irish Whiskey to our home market and we look forward to taking this exceptional product nationwide over the next few months so all whiskey lovers can enjoy it."
