ing yogurt drink Actimel in new bottles designed especially for kids.Available in Strawberry, Raspberry and Vanilla flavours, Actimel for Kids combines a new recipe containing nutrients such as calcium, vitamins and L. casei live cultures with a fun bottle representing three new Actimel Heroes; AC, TI and MEL.
Blandine Stefani, Danone Ltd marketing director said:
“Actimel for Kids will be supported by a multi-million pound launch campaign including TV for parents and kids, sponsorship and PR, as well as strong in store activation.
“Kids make up 50% of Actimel’s consumption within families Kantar Worldpanel Usage Data, Total Consumption, and we believe this exciting new range will appeal to kids and recruit new families to active health drinks.
“Parents want their kids to have a balanced diet which is not always easy, but Actimel for Kids is a small, convenient, tasty yogurt drink that kids can have every day as part of their breakfast, lunchbox or as part of an after-school snack.
“What’s more, kids will love collecting the different characters, discovering their exciting world and joining them on their great adventures.
“By launching a specific Actimel Kids proposition, we can offer parents a product the kids will love and develop the brand’s strength amongst this key target audience.”
Served ready to drink in a 100g bottle, Actimel for Kids is available in packs of six, perfect for the fridge, RSP £2.29 and available in supermarkets from August.
