The Cool Fresh Group will attend the Asia Fruit Logistica as exhibitor for the first time this year. Recent developments in the world as well as internal achievements have made it clear that the Group can offer Asian clients added value in various aspects.
A number of group companies will present their strategic benefits in Hong Kong. This will include subsidiaries from Spain, Turkey and Namibia. For instance, Cool Fresh Espana says its experience in being the first Spanish exporter to ship Spanish citrus to China will definitely be used in expanding the product range which is available to Asian clients. Also Turkey has done shipments, and the Group also believes that its Turkish operations can play a serious role in satisfying the needs of Asian clients in terms of high-colour fruit of top quality.
In the perspective of Cool Fresh, Asia is fast on its way to becoming the world's fresh fruit and vegetable market of the future. However, before investing heavily in various business structures it is extremely important to develop one’s own understanding of the business culture with the Asian market. In this regard, the Logistica networking event is attended by the top traders and buyers in Asia, and the Group believes that it can learn a lot more about by having face to face discussions with the right business connections within a neutral setting. Asia Logistica is the most efficient way of getting to know more in a short space of time, and to present the Cool Fresh Group’s added values efficiently in this challenging and diverse market.
The Cool Fresh Group will be present in Hall 3, stand S21.
