Pettigrew from Curtin’s School of Psychology and Speech Pathology, said there is growing evidence that alcohol contributes to the risk of cancer, diabetes, cardiovascular disease, obesity, liver disease, foetal abnormalities, cognitive impairment and mental health problems.“Many people are not aware of the alcohol-cancer link so we developed a series of cancer warning statements for alcohol and tested them for their believability, ability to convince, and perceived relevance across a national sample of more than 2,000 drinkers,” Pettigrew said.
“Encouragingly, even heavy drinkers reportedly found the messages to be believable and were more likely than lighter drinkers to consider the messages personally relevant.”
The statement ‘Alcohol increases your risk of bowel cancer’ was most effective in getting people to consider their drinking habits.
“Following the success of warning labels on tobacco products, we are encouraged by the increased support for similar warnings to be placed on alcoholic beverages,” Pettigrew said.
Alcohol harm costs Australia $30 billion annually and despite the demonstrated links between alcohol consumption and ill health, alcohol continues to be heavily advertised.
As warning labels on alcoholic beverages are now mandatory in a growing number of countries, researchers hope these findings will help guide government policy on mandatory warnings.
