Agriculture Ministers honour FHC and ProWine China

Five Ministers of Agriculture from Brazil; Canada; Denmark; Portugal and Hungary attended the opening day of FHC and ProWine China in Shanghai on the 12th November 2014. Reflecting the importance of these trade shows to the international food and beverage industry, the five Ministers were accompanied by 9 Ambassadors to China, 14 Consul Generals from Shanghai and the most prominent leaders of the Chinese food industry. FHC for imported foods and ProWine China for wine and spirits took place for 12-14 November 2014 at the Shanghai New International Expo Centre, Pudong. The fairs included a record 2,400 participating companies from 66 countries of which 44 were Official National and Regional pavilions. Over the three day exhibition, participating companies met with 34,761 buyers from the food retail, hospitality and food and wine trading sector from China and Asia.


This year marked the 18th edition of FHC in Shanghai and the 2nd edition of ProWine China. Both shows recorded a record size and confirmed these trade fairs as the most important meeting place for the international food and wine industry in China. “There are many exhibitions for food and wine in Shanghai and China”, stated Brendan Jennings, General Manager of the FHC Show Organiser, China International Exhibitions ltd. Jennings added, “ what distinguished FHC and ProWine China from all the other shows, is the fact that these fairs are exclusively for imported product without any locally made Chinese brands on display”. “An equally important difference is that FHC and ProWine China are Trade Only shows”. “Meaning, not open to the general public and no cash sales are allowed, as commonly happens at all other food shows in China, even those claiming to be international exhibitions”. “Every visitor attending FHC and ProWine China is working in the food sector and visits to meet suppliers of imported food and wines” stated Jennings.

The record number of visitors to FHC China 2014 had the opportunity to attend many training event and industry seminars across the 5 halls of the exhibition. Some 400 chefs competed over 17 competition categories in the Culinary Arts Competition under the guidance of the World Association of Chef’s Societies. For the first time the World Chocolate Masters qualifying competition took place at FHC to select the China Champion to represent the country in the World Championship in Paris next year. Olive Oil China, included seminars and product tasting for olive oil for 8 different countries. While baristas were treated the Ultimate Braista Challenge and Coffee Cupping seminar and tests in the specialist Tea & Coffee China hall.

The organisers identified key growth sectors and located them in distinct zones or areas of the exhibition to make it easier for the specialist visit to find. These fast growing sectors include wine; meat; tea & coffee; ice cream and olive oils. “Online at FHC” is a new feature of the show this year. With participation by the industry giants, Yihaodian and COFCO and supporting conferences on issues surrounding the exciting and rapidly growing market for online trading in foods and beverages.

Wine is the largest specialist area of the show including 665 companies from 38 countries. Presented under the brand of ProWine China and organized in partnership with Messe Düsseldorf (Shanghai). There were a host of seminars taking place at ProWine China including prominent personalities from the world’s wine industry.

Events included the ProWine China Summit, with presentations by Lisa Perrotti Brown, Director of Robert Parker’s Wine Advocate and Judy Chen, Chief Executive, Grace Vinyards. To the Institute of Masters of Wine, Master Class presented by Wine Masters, Debra Meiburg and Annette Scarfe. Further wine education opportunities from three days of seminars by the Wine and Spirit Education Trust and a series of presentations by individual companies and wine marketing boards from Austria; German; Hungary; New Zealand and Napa Valley, California. Unique to ProWine China 2014, has been an opportunity for visitors to taste 110 winnings wines for Europe’s most prestigious wine competition, Mundus Vini. Then in the evening exhibitors, press, wine producers and wine VIPs had the opportunity to network in the social environment of ProWine China in the City in a down town hotel.

FHC China 2015 and ProWine China 2015 will return to Shanghai on 11-13 November 2015. For the further details on how to join these exhibitions and for the full show report from this year please visit www.fhcchina.com and www.ProWine Chinachina.com .


About the organiser

China International Exhibitions Ltd, a member of the Allworld Exhibitions Alliance has had a fully staffed office in Shanghai since 1993. Its stable of events include industries such as food & beverage; hospitality & retail; packaging; processing; pharmaceutical technology; brewing technology; woodworking technology; furniture manufacturing and accessories; wood & wood products; mining &,construction technology; power generation and renewable energy. For more information, please visit www.chinaallworld.com

Or  contact:

Ms Margaret Zhang Deputy General Manager China International Exhibitions Ltd Tel:  +86 21 6209 5209 ext 15 Email: margaret@chinaallworld.com

Ms Renee Lu Communications Manager China International Exhibitions Ltd Tel:  +86 21 6209 5209 x 26 Email: renee@chinaallworld.com