JBS has acquired the global operations of Australia’s Primo Smallgoods Group for $1.25 billion. JBS Australia acquired the group in an all-cash deal that is still subject to approval from local regulators. The Primo Group was created in 1985 and leads the Australian and New Zealand markets for processed products such as ham, sausages, and bacon. It owns a number of well-known brands such as Primo Smallgoods, Hans, Beehive, Hunter Valley Quality Meats, and Primo Quality Meats. The Primo Group has more than 4,000 employees and five production units, seven distribution centers, and 30 retail outlets.
“In line with our global strategy to increase exposure for high value added products and brands, the Primo acquisition, which involves the largest company in the sector with a number of leading brands, represents a major growth opportunity for our Australian business given the significant annual growth recorded by food products and the ability to drive Primo Group sales through the export market,” said Wesley Batista, JBS Global CEO.
