More than 60 growers met this week at Waikerie, in South Australia, to discuss issues facing the sector which included inclement weather and brand marketing.
Avocados Australia chief executive officer John Tyas said producers must make sure the fruit was consistent in quality and ripe for the customers.
"There is material that's been developed to try to educate consumers about how to select, how to store and how to handle the product," he said.
"A lot of consumers still don't understand how a fruit ripens.
"If you put a hard avocado in the fridge, it'll never ripen.
"They need to ripen at ambient temperatures."
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AUDIO: John Tyas says the avocado sector faces specific challenges. (ABC Rural)
Mr Tyas said squeezing the fruit to test if it was ripe could ultimately damage the produce.
"The research that we've done in the past has shown that consumers want to be able to buy fruit that's either ready to eat tonight or tomorrow," he said.
"That's a real challenge for the supply chain to deliver that, because as the fruit ripens and softens, it gets very susceptible to bruising."
