Citronex is one of the largest distributor and importer of bananas in eastern Europe. It currently imports the bulk of its bananas from Ecuador in South America where it spends US$200 million per annum.
The firm has cast its eyes on Africa where it intends to spend US$50 million annually on imports.
Zimbabwe's top banana producer, Matanuska has since been approached by the Polish firm over a possible deal.
Citronex purchasing manager, Jacek Konarzewski, confirmed the development.
Konarzewski said their focus on Africa had been a result of changes in their European markets.
"Due to changes in the market, we are currently looking for reliable trading partners in Africa. Our company spends US$200 million on bananas from South America per year. This year we have planned to purchase from Africa bananas for about US$50 million," he said.
Citronex has a hypermarket network in Poland, Czech Republic, Lithuania and Germany.
