A survey of the Competence Center Food & Retail (CCFR) of the Cologne Business School (CBS) shows that nearly 71% of consumers have never purchased groceries online. The majority is open-minded about this trend. The online food trade can use this in its favour - when it handles the sales properly.
Two important key points are: make eFood less of a niche trade and not to neglect customer contact. The stores have to create a new shopping experience. Communication has a decisive impact on the customer. 80% of respondents have never seen information about the possibility of online shopping in their brick and mortar stores. "The stores must specifically addresses the early adopters, the open-minded customers, and in the end the resistors will overcome their scepticism," recommends Christoph Willers, Professor of Strategic Management and Corporate Development at CBS.
The Competence Center Food & Retail (CCFR) of the CBS is specialized in applied research and consultancy with a focus on current issues in the food industry. The CCFR is a think tank on the subject Food & Retail and it links scientifically valid results with practical approaches. The entire supply chain as a whole takes a prominent part in this approach
