| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

India: Avocado floods market, struggles to become mainstream

Zoom in font  Zoom out font Published: 2015-07-21  Views: 13
Core Tip: Avocados are here. The pear-shaped fruit, also known as butter fruit for its taste and texture, has arrived in the city markets from Kodaikanal a month earlier this year. About two tonnes of avocados have been flooding the Koyambedu market every day since
Avocados are here. The pear-shaped fruit, also known as butter fruit for its taste and texture, has arrived in the city markets from Kodaikanal a month earlier this year. About two tonnes of avocados have been flooding the Koyambedu market every day since the first week of July. Traders across the state say the yield this year has been of good quality and size.

However, avocados are not finding many takers. Though highly nutritious, the fruit is sought after only by hotels and juice shops, say traders in Koyambedu. At juice kiosks, the avocado is used in place of milk to make shakes. Restaurants use it in salads.

The avocado, priced between 80 and 100 per kilo at the city's largest market, is in demand only among the affluent class.

According to horticulturist S Mohanasundaram from Thandikudi, avocados are available two times a year. The fruit available now is the off-season variety colloquially known as 'kodaikai' (summer fruit). The seasonal yield 'kaalathukai' appeared between October and December.

Mohanasundaram said though avocados were in high demand everywhere, in Tamil Nadu about 90% of the produce was sent to Kerala. The fruits are free from pesticides, said Mohanasundaram as avocados grow too high to be treated with chemicals.
 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Powered by Global FoodMate
Message Center(0)