McDonald’s may be experiencing some pressures regarding global profits but would the chain bother setting up a store in the heart of Australia’s Simpson Desert?
Apparently not, but someone has tried on the fast food restaurant’s behalf by installing at 15-metre high ‘coming soon’ McDonald’s in the Australian outback.
The sign features the McDonald’s logo and a ‘break glass in emergency’ box at the base with a McDonald’s takeaway bag inside.
A representative from McDonald’s Australia said the sign and box was a mystery to the fast food chain and the design is not in line with current branding.
South Australian Environment Minister Ian Hunt has set up a government investigation.
Some believe that the sign may have first appeared on or about 1 April.
