Juicy Juice is going back to school with a new line of drink pouches, bold new flavors, a can't-miss package makeover, stepped-up marketing support and an upgraded website rich with activities and information. The updates are the first under the brand's new owner, Harvest Hill Beverage Company, with more excitement for kids and moms to follow.
One thing that isn't changing: the brand's longstanding commitment to delivering products kids love and moms can feel good about. As always, all Juicy Juice beverages contain no high fructose corn syrup, cane sugar or artificial sweeteners.
Innovation to the core Juicy Juice line of kid-favorite 100 percent juices includes four new flavors: Strawberry Watermelon, Passion Dragonfruit, Peach Apple and Cranberry Apple. All four flavors are available in economical 64-ounce bottles, with Strawberry Watermelon and Peach Apple also packed in convenient 6.75–ounce juice boxes. Strawberry Watermelon and Peach Apple will be available nationwide starting in August.
Juicy Juice Splashers, the brand's all-new drink pouches, are slated for nationwide availability starting in August after rolling out at regional supermarkets this summer. Available in bold Fruit Punch, Berry Lemonade, Peach Mango and Tropical Twist varieties, Juicy Juice Splashers cuts sugar content in half by adding filtered water, addressing moms' concerns about sugar without compromising on flavors kids love.
An all-new logo and broad visual makeover, which will be rolling out in stores this August, put a contemporary face on an iconic brand. Vibrant, taste-tempting fruit images explode off every label, underneath a modernized Juicy Juice logo. The brand's new look is also being showcased in stepped-up marketing support that includes print and digital advertising, free standing inserts, in-store and social marketing and more.
