Following its successful statewide launch, the Indiana Grown Initiative officially announces Marsh Supermarkets as a major in-store retail partner. The partnership will continue to make it easier to identify, find and purchase locally sourced products with the launch of 50 kiosks selling 100 Indiana Grown products in Marsh stores throughout Indiana.
With the help of its retail partners, Indiana Grown will create new local and regional market channels for Indiana agricultural and food businesses by educating consumers on the importance of buying Indiana Grown products, increasing networking and sales opportunities for Indiana farmers, and expanding support for Indiana processors in their efforts with Indiana Grown products.
Beyond the Indiana Grown kiosks, consumers can find additional Indiana Grown-branded products throughout the store, which will be identified through bib tags and shelf talkers with the Indiana Grown logo as well as on many products carrying the Marsh Supermarkets label.
Indiana Grown is managed by the Indiana State Department of Agriculture (ISDA) and backed by some of Indiana's most prominent names in the industry. It is the first statewide, all-inclusive and collaborative program to promote Indiana-produced agricultural products. Indiana Grown is accepting additional program members and partners, including farmers, producers, processors and artisans, as well as retailers, grocers and restaurants.
