Asda reported that the company decided to source 93% of their bananas from Rainforest Alliance Certified farmers by March 2016. Close by their Fairtrade banana farm the company will source bananas from homesteads confirmed to the Sustainable Agriculture Network (SAN) Standard, which ensures the natural product originates from trusted and supportable suppliers.
Barry Williams, Asda’s chief client officer, said: “We have been buckling down with our suppliers for a long time to guarantee our dedication to sourcing bananas from Rainforest Alliance Certified homesteads can be figured it out. We trust this will enhance the maintainability of the banana business. The banana production network can be confused however through our solid cultivator connections we realize that every one of the bananas we purchase are from sources that work to guarantee powerful natural stewardship and offer laborers some assistance with enjoying safe working conditions and better ways of life.
“Our dedication to Rainforest Alliance confirmation is uplifting news for clients who can rest guaranteed that Asda bananas are awesome esteem and are economically sourced. We approach different stores to take after our lead.”
Dominique Gangneux, Vice President of Market Transformation at Rainforest Alliance, said: “Rainforest Alliance has been attempting to convey manageability to banana creation since 1987. We respect Asda’s dedication to purchase a greater amount of their bananas from Rainforest Alliance Certified ranches and urge further responsibilities to maintainability by Asda.”
Asda will keep on offering Fairtrade bananas as a feature of their reach as the company perceive and backing the immense work that has been finished by the Fairtrade Foundation, especially with smallholder farmers in the Caribbean.
