Luxury tea purveyor Tealeaves in collaboration with global color authority Pantone launched an online exhibition that showcases the strong influence color has on food and drink experiences.
The exhibit, paletteforyourpalate.com, profiles Tealeaves’ newly redesigned Whole Leaf Pyramid Teabag collection and displays the tea-infused creations of 34 world-renowned culinary, pastry and mixology artists. The exhibit also includes a documentary that explores the potential of color to excite and convey stories and values. It features some of the top names in design and innovation, including the “first lady of nails”, Co-founder of OPI Suzi Weiss-Fischmann, and former Innovation Director at Nike, Dave Schenone.
“This collaboration and online exhibition arose from our desire to create an elevated experience for consumers, using color to connect on a deeper and much more emotional level,” says Lana Sutherland, CEO of Tealeaves. “Color is naturally associated with mood, so we wanted to select the perfect color for our packaging, to match the precision that we demand when blending our teas.”
Laurie Pressman, Vice President of Pantone Color Institute, adds, “Color has the ability to draw us in and immediately create an emotional connection to the things we love. As an avid tea drinker, what made this project so enjoyable for me was the opportunity to paint a detailed color picture for consumers. By tapping into our research on the psychological messages and meanings of color and infusing it with tea, now when consumers pick up that box of tea on the shelf, it will truly resonate with them as it will evoke certain moods.”
Intensifying flavor with tea-infused food and cocktail recipes.
Culinary and mixology artists have used Tealeaves’ teas in their repertoire of secret ingredients for more than two decades. At the prestigious culinary competition, Bocuse d’Or teams have used Tealeaves’ teas to amplify the intensity of their creations. In fact, premier chefs such as Alain Ducasse will be carrying the new Tealeaves’ Whole Leaf Pyramid Teabag collection at their restaurants this fall.
Tealeaves challenged chefs and mixologists to create a recipe inspired by Tealeaves' Teabag collection + PANTONE Colors + their associated mood. In addition, the final color of each cocktail, entree and dessert was to be derived naturally from the ingredients alone.
