Fruitcamp is one of China's leading fresh fruit e-commerce businesses. The company sources its products in Mainland China and abroad. Wenjie Liu is a manager at Fruitcamp.
Wenjie Liu: “Fruitcamp is an online fruit retailer in China. In addition, we are also an export company. We export apples and oranges to Europe and America. Online we sell fruits grown in China. We also import part of our product offering, such as citrus from the US, dragon fruit from Vietnam and cherries from Chile. Our main products are conventionally grown and we sell some organic fruits. 50% of our products we source from orchards directly. The other half we buy through wholesalers.”
Oranges are an important product for Fruitcamp. The company sells citrus in Mainland China and exports the product. Wenjie Liu believes that citrus prices will pick up towards the Chinese New Year. Current prices are slightly lower due to increased production output: “Jiangxi, Guangxi and Hunan are the biggest orange producing regions in China. The new crop that is on the market now will run until the end of February. Production volume has increased in all three regions. Reasons for this are the promotion of standardized planting techniques, often supported by local governments, favourable weather conditions including ample rain and increased market demand. The current price level is lower than it was during the same period last year. This is partly due to a poorer performance of the fruit market in general and increased production of a number of popular fruit varieties, including apples and citrus. I expect that the price of oranges will continue to drop until the middle of December with more volume coming onto the market. Prices will bounce back towards the national holidays in the beginning of next year, such as Chinese New Year and the Spring Festival. Orange sales are doing slightly better than other fruits. I do see a threat in domestic production from imported oranges from the United States and New Zealand. Import oranges are becoming increasingly popular due to their premium quality and good taste.”
Wenjie Liu is confident: “we will keep focusing on internet sales for the future of our business. It is still the start of e-commerce and the market is evolving rapidly. We are pushing to extend our business to new regions in China. With our size we are well positioned to grab substantial parts of the market in the future.”
