With sales of US distilled spirits increasing nearly across the board in 2015, Aristocrat Group is on its way to diversify its spirits offerings to capture a larger market share.
U.S. spirits increased by 4.1 percent to nearly $72 billion in sales in 2015, according to a briefing from the Distilled Spirits Council.
It was the sixth straight year that the spirits sector increased its market share over beer.
Some of the factors that the Council credited with the growth included millennial drinkers' increasing interest in premium products, the growth of "cocktail culture" and an industry focus on craft products.
Especially strong growth was reported in the whiskey category for the second year in a row, with super-premium whiskeys selling particularly well in the U.S.
In order to capitalize on these market trends, ASCC is working to add new distilled spirits categories to its roster of brands in 2016.
The company is conducting due diligence toward to potential acquisition of an international beverage alcohol company with a large portfolio of spirits brands.
The company continues to pursue other new opportunities to bring additional spirits brands and categories to market, as well, including whiskeys, tequilas, rums and vodkas.
ASCC President Chris Less said: "With the market's growth expected to continue, the time is now to expand our offerings and pump up our revenues.
