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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

UK veg prices down 14 percent

Zoom in font  Zoom out font Published: 2016-03-04  Views: 11
Core Tip: As supermarkets compete to draw in customers, a price war has led to the lowest shopping bills in 15 months. Vegetable prices have reduced by nearly 14 percent, with mushrooms and broccoli recorded as the lowest priced items.
As supermarkets compete to draw in customers, a price war has led to the lowest shopping bills in 15 months. Vegetable prices have reduced by nearly 14 percent, with mushrooms and broccoli recorded as the lowest priced items.

Figures reveal a basket of 35 everyday items cost an average of £84.83 last month - the first time the bill has dropped below the £85 mark since 2014.

According to website mySupermarket , February racked up the cheapest basket since it launched its Groceries Tracker.

Since December 2014, it has seen the price of food and drink tumble by almost 6% from £90.24 to last month’s rock bottom total.

The price of cucumber and onions fell by 11% while bananas were down by 10% and carrots by 8.7%.

The tracker revealed 23 out of 35 products cost less last month compared with the same time last year, making the basket 4% cheaper and saving families £3.76.

Discounters Aldi and Lidl have been credited with keeping food prices low in a fierce battle of the baskets.

Latest figures from analysts Kantar Worldpanel reveal Lidl increased its share of the grocery market by 18.75% and Aldi’s share leapt by 13.7% in the 12 weeks to January 31.
 
 
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