The trade in fruit and vegetable products has been among the most dynamic areas of international agricultural trade, due to rising incomes and increased consumer interest in product variety, freshness, convenience and year-round availability.
Advances in production, postharvest handling, processing, and logistical technologies- coupled with increased levels of international investment- have played a facilitating role. Specifically, for developing countries, trade in these products has been attractive in the face of highly volatile or declining long-term trends in the prices for many traditional export products. However, it is also a fact that many developing-country suppliers have entered the field, for example, Venezuela and Bangladesh in the mango market, yet relatively few have achieved significant, sustained success. This reflects the fact that the industry is intensely competitive and rapidly changing.
