According to a new Which? investigation, which assessed the typical price per kg or litre that most people are likely to pay for different versions and sizes of foods across Asda, Morrisons, Sainsbury’s and Tesco, shoppers are paying well over the odds for some pre-sliced or pre-portioned foods over the unprepared versions.
In some cases, shoppers are paying twice as much for pre-sliced and pre-portioned foods; the study looked at a range of everyday essentials and a wide assortment of vegetables. The results confirm what many people have long suspected: conveniently pre-sliced or pre-portioned foods attract a premium over the standard version.
The analysis shows that you could end up paying twice as much for sliced carrots (£1.49/kg) over whole carrots (60p), and almost three times as much for carrot batons (£1.85). And bags of mini carrots (£3.13 per kg) can cost five times more than the whole version. Broccoli florets (£4.69/kg) are more than three times the cost of a whole head of broccoli (£1.49). And you could be paying an extra £1 per kg just for the convenience of having pre-sliced mushrooms (£4/kg).
