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Current Position:Home » News » Marketing & Retail » Food Marketing » Topic

Bulla turns fairy bread into ice cream

Zoom in font  Zoom out font Published: 2016-03-25  Views: 8
Core Tip: Bulla Dairy have launched a new ice cream range inspired by fairy bread and biscuits.
Bulla Dairy have launched a new ice cream range inspired by fairy bread and biscuits.

The three new ice cream sticks include:

Fairy Bread: Vanilla ice cream covered in white chocolate and sprinkles
Cookies and Cream: Cookie flavoured ice cream covered in white chocolate and chocolate cookie pieces
Cookie Crumble: Chocolate and strawberry flavoured ice creams covered in white chocolate and cookie pieces

Bulla says it decided to launch the new range after success with its lamington, coconut ice and 100s and 1000s ice creams which it introduced to Australian supermarkets in 2014.

The new ice creams come in packs six and are available at Coles, Woolworths and independent supermarkets with a recommended retail price of AUD$6.19.
 
 
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