PowerBar has introduced new reduced sugar ProteinPlus 20g bars and Simple Fruit energy food for athletes.
PowerBar ProteinPlus 20g bars are available in lemon poppy seed and chocolate peanut butter flavors. It offers 20g of protein, 3g of sugar and 200 calories.
Simple Fruit energy food, which is a fruit puree, is available in apple mixed berry, apple pear raspberry and apple orange lemon flavors.
PowerBar marketing vice president Doug Cornille said: "For a long time, our products did not meet what athletes wanted.
"We're changing that, and are improving all of our products to meet consumer demands for the right macronutrients, lower sugar, whole food ingredients, easy-to-understand labels, and superior taste. As you'll soon hear, 'Welcome to the new us.'"
In addition, PowerBar has launched new protein shakes in chocolate and vanilla flavors.
PowerBar products can be consumed by soccer, football and basketball players, as well as skiers, surfers, kayakers, spin cyclists, cross trainers, kickboxers, spike ballers and urban parkours.
