Minerco, a parent company of Athena Brands, introduces the newest VitaminFIZZ formulation and flavors.
VitaminFIZZ is the vitamin enhanced sparkling water brand boasting delicious taste and now added functionality. The delicious, hybrid combination of zero calories, vitamin enhancement and caffeine truly and uniquely blurs the carbonated / sparkling / functional category lines.
According to a new report from Mintel, Chicago, in an effort to spark interest in stagnant categories, manufacturers are introducing hybrid drinks that combine flavor and functionality and blur beverage segment lines. As stated in a recent article from Food Business News, "sales trends suggest the better-for-you movement is reshaping the non-alcoholic beverage industry, but brands should consider a stronger focus on communicating flavor, in addition to health-centric or function attributes, of cross-category products," said Elizabeth Sisel, beverage analyst at Mintel.
