Prinova, a supplier of ingredients, flavors, and value-added nutrient fortification products, has announced a new partnership with Lycored. Prinova will be the exclusive distributor of Lycored’s lycopene- and beta carotene-based natural colors in the United States and Canada.
“This partnership means we are now able to offer a total start-to-finish clean label concept from an applications standpoint,” said Larry Davis, commercial director, Food & Beverage, Prinova. “Having a product portfolio that includes natural flavors, natural colors, natural sweeteners, and a multitude of other naturally-derived fine ingredients, we are in the perfect position to meet our customers’ product development needs.”