New York-based Beverage Marketing Corporation (BMC) announces three new comprehensive reports to its U.S. beverage business.
BMC’s U.S. Spirits Guide 2016, available this month, will kick off the series, which will cover distilled spirits, wine and beer. TheU.S. Wine Guide 2016 will follow in May andtheU.S. Beer Guide 2016 in June.
Each report contains extensive data on volume and retail sales by category, volume by leading brands, volume and per capita consumption by state, imports and exports as well as advertising expenditures, demographics and five-year projections. Compared with previous publications in these areas, the reports are designed to cover more brands with greater granularity, expand classification within categories, and provide detail on category sales by retail price tier along with more detailed information in key areas such as exports and imports, advertising, and demographic data, the market research firm says. The company’sU.S. Guides build on the adult beverage database developed by Technomic Inc., which BMC acquired earlier in the year.
BMC’s data for its new Guide series (including quarterly updates) will be available via its DrinkTell database —which covers the entire U.S. beverage universe, it says.
BMC’sU.S. Spirits Guide 2016, U.S. Wine Guide 2016 and U.S. Beer Guide 2016 retail for $995 each.
