Mother Dairy (Delhi), milk and dairy products major, has launched the Nolen Gur flavoured ice cream, one of the most loved Eastern region speciality. The regional delicacy from the eastern region has been made available in the packaged branded format for the first time, offering consistent taste and flavour as loved by the consumers. The newly-launched variant will be available in both take home (tubs) and single serve (cups) pack sizes.
Celebrating the auspicious occasion of ‘Poila Boishakh’ the newly launched Nolen Gur flavoured ice cream was first introduced to a group of 25 underprivileged children from Muktakash, an NGO, in an especially organised event at the Tollygunge Tram Depot.
Speaking on the launch, Subhashis Basu, business head, dairy products, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “The focus is to craft a portfolio of products that offers the preferred traditional taste from the Eastern region.”
“Our regional delicacy launch of Nolen Gur ice cream is a treat to our Bengali community and their love for the flavour. The newly launched ice cream will appeal to consumers just like our Mishti Doi and Aam Doi,” he added.
Nolen Gur flavoured ice cream will be available in pack sizes of 750ml & 90ml and will be priced at Rs 150 & Rs 20 respectively. The launch will be led by a series of consumer communications through outdoor, radio, print, tram branding, digital mediums and BTL activations across key spots in Kolkata city. The newly launched range will be available across 3,500+ point of sales including retailers, vending carts, and modern retail across the Eastern region.
