This is the first transparent and safe business platform completely focused on the agrarian fresh market. At Click4fruit.com people from all four corners of the world can meet each other, offer products or place an advertisement. The website is made by AppsforAgri in Tilburg, the Netherlands. “Corné Braber was interested in our concept right from the start and came to us with a competitive offer,” Michael Boässon says.
Why Click4fruit.com?
“For producers and traders it is problematic to get into contact with each other. People have to invest in traveling to find or supply a product. There are a number of trade fairs where people can meet each other, but these are large enough to make it impossible to see the woods for the trees. In short, it is difficult to make contact. That is why Click4fruit.com was created. Signing up, looking for a product or offering a product is free of charge.”
How does Click4fruit.com work?
“People can sign up to www.click4fruit.com on the website itself, completely free of charge. After that they can place one or more advertisement, also free of charge. Anyone interested can start bidding on these advertisements. People can also get into contact with each other. If they have reached an agreement, the trader places the amount on the invoice in the escrow account of Foundation Trust4fruit, and the producer is notified by Click4fruit.com that the product can be packaged. An independent inspector then examines the batch. We currently have a deal with the SGS for that. After the batch has been approved and delivered F.O.B. (Free On Board), the invoice is paid by Trust4fruit.”What is Trust4fruit?
“The Foundation Trust4fruit is a foundation with an escrow account. This account is with the Rabobank. Trust4fruit has the approval of De Nederlansche Bank (The Dutch Central Bank), and this also monitors the implementation of the financial flow.”
How does the earning-model of Click4fruit.com work?
“Click4fruit.com asks $150 of both producer and trader for each deal made. This money is used for use of the online platform, for payments via Trust4fruit, and for the arrangement of the inspection. The invoice for the service of the inspectorate is split 50/50 between producer and trader.”
What is www.click4fruit.com’s ambition?
“Click4fruit.com wants to bring online trade to new heights. We want to become the online market place where you can find or offer fresh produce. In short, Click4fruit.com wants to become the trade platform for the entire fresh industry.” 
