Mother Dairy Fruit and Vegetable Pvt. Ltd, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), will begin offering environment-friendly jute carry bags at its Mother Dairy milk booths and Safal outlets across Delhi and NCR to dissuade the usage of plastic bags.
The jute carry bags will be sourced from Bird Jute & Exports Ltd. (BJEL), a public sector undertaking under the ministry of textiles, Government of India. The initiative to sell jute bags will also benefit millions of farmers who are involved in jute cultivation in the country.
This ‘green initiative’ was unveiled by Union minister of textiles Santosh Kumar Gangwar in the presence of company officials.
Speaking on the occasion, S Nagarajan, managing director, Mother Dairy Fruit & Vegetable Pvt. Ltd, stated that the organisation believed in taking care of the environment.
“We are the only company which provides ‘Token Milk’ through our milk booths, thereby saving a huge amount of plastic. By offering jute carry bags to our consumers at a nominal cost we not only address the need for an environment–friendly alternative of carry bags but also benefit millions of our farmers engaged in cultivation of jute. We see it as a good mix of benefits for the consumers, farmers and environment at the same time,” he added.
The jute carry bags are priced at Rs 25 in the milk shops while a larger size, suitable for carrying vegetables and groceries, is priced at Rs 34 will be available at Safal shops.
Mother Dairy was commissioned in 1974 under the initiative of Operation Flood, the world's biggest dairy development programme launched to make India a milk-sufficient nation.
